Home » Machine Economy » Amazon testing drones to boost delivery service

Amazon testing drones to boost delivery service

Amazon, the world’s largest online retailer, is testing unmanned drones to deliver goods to customers, according to Chief Executive Jeff Bezos.

The drones, called Octocopters, could deliver packages weighing up to 2.3kg to customers within 30 minutes of them placing the order, he said.

Bezos indicated that it could take up to four years for the service to start, possibly due to the fact that the US Federal Aviation Administration is yet to approve the use of unmanned drones for civilian purposes (although that permission is considered imminent).

“I know this looks like science fiction, but it’s not,” Mr Bezos told CBS television’s 60 Minutes programme.

“We can do half-hour delivery… and we can carry objects, we think, up to five pounds (2.3kg), which covers 86% of the items that we deliver.”

The service will be called Prime Air and comes as Amazon is looking to improve its efficiency to further strengthen its client relations and boost growth.

Civilian air space is expected to be opened up to all kinds of drones in the US by 2015 and in Europe by 2016. Bloomberg reports: “Expanded use of commercial drones is inevitable.” 

Amazon said “from a technology point of view, we’ll be ready to enter commercial operations as soon as the necessary regulations are in place”.

The FAA was “actively working on rules for unmanned aerial vehicles”, the company said, adding that it hoped the green light would be given as early as 2015.

On its website Amazon wrote: “One day, Prime Air vehicles will be as normal as seeing mail trucks on the road today.” Check out a video of Amazon demonstrating its Prime Air service below:

1 Comment

  1. Colin Lewis says:

    A good write up in the Financial Times:

    “We typically lack the imagination to understand what they might be – nothing ever looks as dated as old science fiction. Regulatory obstacles are there to be surmounted: we already drive heavy chunks of metal around, killing people every day, so it is safe to assume that we will get over any safety concerns about drones.”

    More — http://www.ft.com/intl/cms/s/0/9f5db2c4-5d12-11e3-a558-00144feabdc0.html?ftcamp=published_links%2Frss%2Fcomment%2Ffeed%2F%2Fproduct&siteedition=intl#axzz2mcERACkz

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: