One of the most read articles on Robotenomics is Five areas in Robotics and their economic impact. The first area in the article I cited is drones. Subsequent client research reports by Robotenomics and articles, such as this one on Amazon’s drones have qualified the employment growth for drone pilots. The BBC have a nice summary of job projections which is well worth a read…
Globally, the world market for piloted drones is forecast to more than double by 2022 and be a 4bn euros ($4.37bn) business per year, according to a European Commission impact assessment report issued in December in conjunction with its proposal to gradually create a legal framework for the safe operation of drones. Europe would represent about 25% of the world market, translating into some 150,000 jobs by 2050.
For the next 40-50 years there’s going to be guaranteed jobs,” for those with special skills as a drone pilot or systems engineer
Findings – It may be a good time to be a manufacturer of Co-Bots, one manufacturer sold for up to 100 times profit, whilst another Co-Bot manufacturer attracted significant equity investment with minimal sales. Research indicates that sales of Co-Bots are set to increase significantly over the coming decade, causing productivity and profit gains for manufacturers but mass disruption for factory workers.
As sales of larger ‘caged’ industrial robots show signs of slowing down (according to the latest filed annual reports of industrial robot manufacturers), sales of Collaborative Robots, or Co-Bots, smaller, more agile industrial robots have been proclaimed as ‘booming,’ with headlines such as Agile Robots Will Rule and claims that demand for collaborative robots is growing exponentially:
“We see this market exploding right now,” says Henrik Christensen, chair of Robotics at Georgia Institute of Technology and executive director of the Institute for Robotics and Intelligent Machines.
Whilst Frost & Sullivan’s membership-driven’ Manufacturing Leadership Council indicates adoption of Co-Bots is ‘unstoppable:
More affordable robots that can work safely alongside human employees in collaborative ways will begin to transform many plant floor working environments in the year ahead…” and “the overall adoption trend will be unstoppable.
During more than two years of detailed research, interviewing hundreds of executives and reading over 1500 corporate filings, to ascertain the impact of robots on jobs, production and profitability at the companies who have installed industrial robots, I consistently heard the claim that as industrial robots progress they take on tasks that previously only humans could – but with each new robotic capability a new opportunity for humans presents itself, although many of these opportunities are away from the factory floor.
It was also clear during my discussions that many of the manufacturers researched intended to increase their number of robots with the evolution of the smaller more agile Co-Bots.
Co-Bots are linked to accuracy, repeatability, quality of service, and further well-defined, quantifiable metrics. “These low-cost robots have the potential to increase precision and raise productivity by reducing the number of workers required.”
Leaving aside the potential impact on jobs, productivity and profitability through installations of Co-Bots, and believe me it will be significant, let’s take a look at the predictions and numbers driving Co-Bot growth.
It is easy to imagine that co-bots could be on track to sell hundreds of thousands of units beginning as early as 2018.
Another prediction of the Collaborative Robot market prospects, by Barclays Equity Research analysts, estimates that global sales of Co-Bots reached approximately “US$ 120 million at the end of 2015;” and that the Barclays Analysts:
Expect this market to grow to $3.1bn by 2020 and $12bn by 2025.
Barclays base their forecasts on current (2015) global sales of 4,100 units and an average selling price of $28,1777 per unit; declining to a forecast $21,000 per unit in 2020, with annual unit sales of 150,000, thereby estimating a global market of $3.1 billion in that year.
They further estimate unit prices continuing to decline by 3-5% per annum through 2025 to circa $17,500 per unit, and global sales of a staggering 701,000 Co-Bot robot units in 2025 when they forecast a market size of around $12 billion.
The Barclays predictions are based on current manufacturing headcount in the 5 core robotics markets (China, South Korea, Japan, US and Germany), using statistics from the International Labour Organization (ILO) and China’s National Bureau of Statistics. Factoring in conservative estimates of GDP growth and productivity the Barclays analysts then estimated a potential robot penetration versus current manufacturing headcount as below:
Note by Barclays analysts for ‘Other markets: We forecast 2020 sales of 30,000 units, rising to 70,000 in 2025, using the same growth and adoption rates as we do for Germany.’
Current Co-Bot sales – Reality versus hype
The most successful Co-Bot manufacturer by far is Universal Robots (UR) of Denmark. Founded in 2005, UR shipped their first robot in December 2008. By the end of 2014 they had installed a total of 3,800 Co-Bots worldwide and added an additional 2,200 units in 2015.
During 2014 UR moved into a new 12,000 square meter Headquarters and factory, seven times bigger than their former production facility, enabling them to increase robot production capacity to 150 robots per day as demand increases.
Between 2013 and 2014 Universal Robots sold 2,200 robot units at an average selling price of US$ 23,627.
According to Universal Robots Annual Report for year ended 2014, UR had annual sales of US$ 33 million and recorded net profits of US$ 3,25 million.
During 2015 Universal Robots was acquired by Teradyne, Inc. for an initial cash payment of US$ 285 Million plus an additional US$ 65 million against performance related targets (total US$ 350 million).
According to the Form 8K filing by Teradyne on 14th May 2015 “up to $15 million would be payable upon the achievement of certain EBITDA-based performance targets through 2015 and up to $50 million would be payable upon the achievement of certain revenue-based performance targets through 2018.” Barclays Research analysts indicate that the performance related targets include “50% annual organic sales growth.” 
In 2015 they are estimated to have installed 2,200 robot units, bringing UR’s total worldwide installed units to 6,000.
If headlines counted then Rethink Robotics of Boston certainly gained most traction, much of it due to the perceived ‘attractiveness’ of Baxter their two-armed robot with an animated face. However headlines do not always translate into sales.
Rethink Robotics have raised US$ 113.5 million in venture capital and equity investment since being founded in 2008, having completed a US$ 40 million series D round in March 2015, (although their SEC filing omits the first round and confirmation of share allocation in the last round). The press around Baxter and capital injections, together with a stellar management team may be one reason the New York Times listed Rethink as one of the next billion dollar valued Unicorn companies.
However Rethink have lagged behind in sales compared to Universal Robots, with Rethink recording estimated 2015 annual sales below US$ 10 million and less than 400 Baxter robots shipped in 2015.
Since the company began shipping Baxter in 2012 a cumulative number of between 850 and 900 Baxter robots have been installed worldwide.
Average selling prices are a little under US$ 24,000 including warranties, pedestal, grippers and Rethink’s Intera software subscription. Rethink may have booked a little over cumulative recorded revenue of US$ 20 million which would indicate the company has been burning through much of the investors capital.
At least 40% of Rethink’s sales of Baxter have been to research labs and universities with the rest to industry. About one third have been overseas with customers in France, UK, Japan, Australia and Hong Kong being the main recipients and the balance in the united States.
Whilst sales of Baxter may have been below market expectations given the media attention, sales of Rethink’s new one-armed little brother to Baxter, named Sawyer have certainly been brisk. Our market research indications are that the company shipped a nominal number of Sawyer to date (less than 50), however it is expected that, based on current orders received, sales and shipments in the first quarter of 2016 for Sawyer will exceed the total recorded bookings in 2015 for Baxter and Sawyer combined.
The four main Industrial robot manufacturers ABB, Fanuc, Yaskawa and Kuka have all announced their own Co-Bot robots over the last few years, however many of these only began increasing the market awareness and delivery of their Co-Bots in 2015. The most prominent being General Motors use of Fanuc’s CR351 for stacking tires. Other manufacturers such as Kawasaki and Nachi and new entrants from China will come on stream strong within the next few years,
As the numbers in the tables below show, based on our research, annual sales of Co-Bots reached 3,670 units in 2015 with a market value of US$ 104 million. Unit prices differed considerably with target prices of US$ 100,000 at the top end of the ‘established’ robot manufacturers and special prices by the new entrants including special offers of buy 1 robot and receive a 50% discount on a second. Plus very attractive bonus structures to resellers for stocking Co-Bot units.
To date there are a little over 7,800 Co-Bots installed worldwide. However order books at current manufacturers together with prospects, sales leads and feedback from resellers indicate that 2016 will see more than 15,000 Co-Bots installed.
Note: ABB’s sales include those by Gomtec a company ABB acquired in 2015.
Based on current manufacturing capabilities, network and demand it is not too difficult to conceive that Universal Robots will achieve annual sales of 50,000 units and revenue of US$ 1 billion within five years. It is also highly probable that Rethink Robotics will catch up to UR and also achieve annual sales of 50,000 units by 2020, however to do that they will need to establish the vital manufacturing capacity. Rethink’s current order book for Sawyer would indicate that they are on track to achieve considerable growth in 2016 with revenue of US$ 8 to US$ 10 million in Q1/2016 and revenue of between US$ 36 and US$ 40 million with sales of up to 2,000 units by the end of the year.
In part two of this special report on Co-Bots I will outline, with examples, the industries and companies that are using Co-Bots, the return on investments that Co-Bot manufacturers claim, the future projections for productivity and profitability gains by manufacturers and impact on jobs.
Whilst I do not expect hundreds of thousands of Co-Bot units to be installed by 2018 — one thing is clear; Co-Bots are living up to the hype with tasks they can take on. Indeed there are claims that up to 90% of manufacturing processes are still to be automated – I expect Co-Bots will be a major driver in that automation.
 Baily and Bosworth. US Manufacturing: Understanding Its Past and Its Potential Future. Journal of Economic Perspectives Volume 28, Number 1—Winter 2014—Pages 3–26
 Barclays Equity Research – The rise of co-bots: Sizing the market. Barclays European Capital Goods Analysts Brorson, Maidi, Stettler, and Vos
 Analysis based on UR accumulated revenues between 2013 and 2014 (approximately US$ 52 million divided by 2,200 robots sold in the same period according to UR press kit, facts and figures. The company also declared sales of 1,800 robots from inception through to end of 2012)
 Barclays Equity Research – The rise of co-bots: Sizing the market. Barclays European Capital Goods Analysts Brorson, Maidi, Stettler, and Vos
Drone Traffic Management
This is actually quite a big deal – could new jobs be created in Drone Traffic Control?
NASA recently successfully demonstrated rural operations of its unmanned aircraft systems (UAS) traffic management (UTM) concept, integrating operator platforms, vehicle performance and ground infrastructure.
With continued development, the Technical Capability Level One system would enable UAS operators to file flight plans reserving airspace for their operations and provide situational awareness about other operations planned in the area. (NASA Ames Research Center)
Bookshelf: Here Come the Robots
Just when I’ve been thinking about creating a robot book for children along come three!
Heavy construction machinery — bulldozers, diggers, tractors and the like — seem to have cornered the market when it comes to mechanical objects that can be made into emotionally responsive, strikingly human characters in children’s books. But what about the robots? Here in the 21st century, when our vacuums are de facto robots and our cars may well soon be too, when certain parents are as likely to dream of their child learning to code as they are to dream of their child learning Mandarin, shouldn’t robots be getting more picture-book love? (New York Times)
Opening Pandora’s AI Box in Oxford
About three months ago, Dr Simon Stringer, a leading scientist in the field of artificial intelligence at the Oxford centre for theoretical neuroscience and Artificial Intelligence, fell down some stairs and broke his leg.
The convalescence period proved unexpectedly fruitful.
Freed from the daily rigmarole of academic life, you see, Dr Stringer’s mind was able to wander. And so it was, when he least expected it, that the solution to one of the biggest challenges in artificial intelligence — the so-called binding problem — struck him out of the blue. (Iza Kaminska at FT Alphaville)
Will artificial intelligence bring us utopia or destruction?
An interesting (long read) discussion featuring Nick Bostrom’s work on AI and SuperIntelligence.
Can a digital god really be contained?
He (Bostrom) imagines machines so intelligent that merely by inspecting their own code they can extrapolate the nature of the universe and of human society, and in this way outsmart any effort to contain them. “Is it possible to build machines that are not like agents—goal-pursuing, autonomous, artificial intelligences?” he asked me. “Maybe you can design something more like an oracle that can only answer yes or no. Would that be safer? It is not so clear. There might be agent-like processes within it.” Asking a simple question—“Is it possible to convert a DeLorean into a time machine and travel to 1955?”—might trigger a cascade of action as the device tests hypotheses. What if, working through a police computer, it impounds a DeLorean that happens to be convenient to a clock tower? “In fairy tales, you have genies who grant wishes,” Bostrom said. “Almost universally, the moral of those is that if you are not extremely careful what you wish for, then what seems like it should be a great blessing turns out to be a curse.” (New Yorker)
Bank of England’s Andy Haldane warns Smart machines could take 15 million UK jobs and 80 million in the US
In an important new paper based on a speech at the trade union congress in London, Andy Haldane Chief Economist at the Bank of England and Executive Director of Monetary Analysis and Statistics has examined the history of technological unemployment in which he gave a thorough review of the literature and implications for public policy. The media will likely focus on the number of jobs that can be displaced (as I did in the title) and not necessarily Haldane’s points on new jobs being created – both of which are highly important as is ‘skilling-up’.
Andy notes that arguments about “technological unemployment” – the idea that technological advance puts people out of work and bears down on wages – have been raging for centuries. According to Andy, most evidence shows that over the broad sweep of history technological progress has not damaged jobs but rather boosted wages: “Technology has enriched labour, not immiserated it.”
However, he also notes that this broad pattern obscures the fact that there has an increasing skills premium has emerged with each passing wave of technological progress. This was especially the case in the late 20th century, as new machines such as computers began replacing not only physical but cognitive labour. He finds that each phase has eventually resulted in a “growing tree of rising skills, wages and productivity”. But they have also been associated with a “hollowing out of this tree”. Indeed, this hollowing-out of jobs has “widened and deepened with each new technological wave”. This has resulted in a widening income gap between high- and low- skilled workers.
Andy states: “By itself, a widening distribution of incomes need not imply any change in labour’s share of national income: in the past, technology’s impact on the labour share appears to have been broadly neutral. But this time could be different.”
Skipping the history parts I’ve highlighted some key points of robot and automation that will displace jobs and I agree with:
Viewed over the sweep of history, then, there is essentially no evidence to suggest technology has damaged jobs and plenty to suggest it has boosted wages. Technology has enriched labour, not immiserated it. Mill was right; Ricardo was wrong. Labour is not dead wood to be carved up between tasks. It is a tree whose trunk and branches have lengthened and thickened with time. The “lump of labour” fallacy is just that.
Or is it?
Looking more closely at past phases of rapid technological change paints a more nuanced picture. Each phase has eventually resulted in a growing tree of rising skills, wages and productivity. But they have also been associated with a “hollowing out” of this tree. Indeed, this hollowing-out has widened and deepened with each new technological wave.
Further going on to indicate:
Based on past patterns, it is argued that information technology may be poised for exponential growth, as its full fruits are harvested. Indeed, we may be on the cusp of a fourth Industrial Revolution or Second Machine Age (Brynjolfsson and McAfee (2014), Ford (2015)).
Its defining feature would be that new-age machines will be thinking as well as doing, sensing as well as sifting, adapting as well as enacting. They will thus span a much wider part of the skill distribution than ever previously. As robots extend their skill-reach, “hollowing-out” may thus be set to become ever-faster, ever-wider and ever-deeper. Or that, at least, is the picture some have painted.
How much wider and deeper? Research by Carl Benedikt Frey and Michael Osborne has tried to quantify this hollowing-out, by assigning probabilities to certain classes of job being automated over the course of the next few decades. Their work was initially done for the US, but has recently been extended to the UK (Frey and Osbourne (2013), Deloitte (2015b)).
Using this methodology, the Bank has recently done its own exercise for the UK and US. Table 3 classifies jobs three ways in the US and UK – high (greater than 66%), medium (33-66%) and low (less than 33%) probability of automation. It also shows the fraction of employment these jobs represent. Chart 27 provides a more granular breakdown of these jobs.
For the UK, roughly a third of jobs by employment fall into each category, with those occupations most at risk including administrative, clerical and production tasks. Taking the probabilities of automation, and multiplying them by the numbers employed, gives a broad brush estimate of the number of jobs potentially automatable. For the UK, that would suggest up to 15 million jobs could be at risk of automation. In the US, the corresponding figure would be 80 million jobs.
Will we have robot hairdressers and elder care robots?
No-one anytime soon is I think going to choose a robot to cut their hair – I told you the hairdressers were safe. Nor are they likely to choose a robot to look after their young children or elderly parents (tempting as that can sometimes sound). When it comes to forecasting the economy, I can quite believe a thinking machine might over time displace me. But it is less likely an “Andy Robot” will be giving this lecture to the TUC even a decade from now.
However he does clarify his vision:
Even if this diagnosis is right, it nonetheless may suggest a fundamental reorientation in the nature of work could be underway. We may already be seeing early signs of that in the move towards more flexible working, with an increased incidence of part-time working, temporary contracts and, in particular, self-employment. Some have speculated that these seismic shifts could result in the emergence of a “new artisan” class : micro-businesses offering individually-tailored products and services, personalised to the needs of customers, from healthcare and social care, to leisure products and luxuries. This really will be Back to the Future.
Yet the smarter machines become, the greater the likelihood that the space remaining for uniquely-human skills could shrink further. Machines are already undertaking tasks which were unthinkable – if not unimaginable – a decade ago. The driverless car was science fiction no more than a decade ago. Today, it is scientific fact. Algorithms are rapidly learning not just to process and problem-solve, but to perceive and even emote (Pratt (2015)).
As digital replaced analogue, perhaps artificial intelligence will one day surpass the brain’s cognitive capacity, a tipping point referred to as the “singularity” (Stanislaw (1958))). Brad Delong has speculated that, just as “peak horse” was reached in the early part of the 20th century, perhaps “peak human” could be reached during this century (Delong (2014)).
Abstract – Based on our analysis of legal compliance documents and other sources – we analysed manufacturing capacity and revenue of Yaskawa, ABB, Fanuc and Kuka Robotics, who together supplied close to 70% of the world robot market in 2014, and others, and concluded that there were approximately 128,000 industrial robots delivered in 2014, significantly less than the approximately 230,000 the industry claims.
We also discovered, by compiling multiple data sets that could be replicated, that there are currently 850,000 installed and operational robot units in service worldwide.
In Robotics, just like in much of life, historical myths have perhaps played nearly as great a role in shaping opinion as historical facts.
Thomas Piketty in his book Capital in the Twenty-First Century bemoans that much of social policy and public knowledge of statistical facts are created on the back of: “reports <that> must often rely on heroic hypotheses and approximations, not all of them convincing.” He goes on to write that: “in the absence of reliable information… it is possible to say anything and everything and to feed fantasies of all kinds.”
Piketty also reminds us in his extensively researched book with comprehensive data that: “economic theory needs to be rooted in historical sources that are as complete as possible.”
As our heads swirl in a number of announcements on record sales of robots which are causing growing productivity claims, but leading to the erosion of jobs and as a consequence greater inequality, Isn’t it time to ask what historical sources can we rely on for sales of industrial robots?
The more reliable the data, the more we can analyze the impact robots are having on jobs. After all, every day, these robots that historically performed dull, dangerous and dirty jobs to produce the cars we drive, the goods we use and the foods we consume are increasingly moving into healthcare and other sectors.
What the industry claims
The latest reported statistics for worldwide sales of industrial robots indicate a ‘record number of 229,261’ were sold during the 12 months to the year-end 2014. Additionally Statista and the IFR had indicated approximately 225,000 sales in 2014 Furthermore the IFR claimed that “The total worldwide stock of operational industrial robots at the end of 2014 increased by 11% to about 1.5 million units.” This may lead to a case of what we believe, or what we think we know, about the annual sales of and total number of installed robots is dependent on data that may not mean what we think they mean. Indeed using Piketty’s model this data would not be accepted as truly objective -conclusions drawn from them must be somewhat tenuous.
Yet, the datasets announced by the industry federation have led to government policy discussions and detailed economic studies on robot outcomes such as employment, total factor productivity and wages. With one important study using the IFR data and concluding that robots are: “fairly comparable to the estimated total contribution of steam technology to British annual labor productivity growth” during the industrial revolution.
Until there is a truly independent source of robot units in operation then in the meantime to obtain objective and reliable data of robot sales one would reasonably think the most complete and reliable data would come from legally reported publically available formal compliance documents such as annual reports, 20F filings, 10K filings, legally released press releases, statements and associated information from the manufacturers and its executives of industrial robots, especially those manufacturers that are listed on a recognized stock exchange, which is the case for the majority of industrial robot manufacturers, at least those that supply some 80% of world robotics sales.
How many robots are sold each year?
During our research we set out to ascertain two things.
- How many industrial robots have been delivered and accounted for in sales revenue from the beginning of 2004 to the end of 2014. And;
- Which companies use robots and what is the total number they have in operation.
During this process we went further than our initial targets and analyzed 15 years of legal filings for all robot manufacturers (where available) and their customers, together with associated reports from the manufacturers, detailed discussions with users of robots and in some cases factory visits. This analysis has resulted in an extensive database of installed robots including which robots are in use, what are their functions and at which location.
What we found:
- There were approximately 128,000 industrial robots delivered worldwide in 2014.
- The top four robot manufacturers delivered a combined 89,000 robot units, which they claimed represents 80% of all robots delivered. We found that the top four manufacturers total delivered robot units amounted to approximately 70% of the total robot units delivered in 2014.
- There were between 800,000 and 850,000 robots installed and operational worldwide between 2004 and 2014 – around 650,000 less than the approximately 1,460,000 to 1,500,000 numbers reported on the Statista and IFR charts.
- The robot manufacturers collectively indicate single digit sales growth in 2014 compared to 2013 on average.
As we can see in the analysis below the numbers were obtained from the robot manufacturers legal compliance documents, self-reported total cumulative sales of robots, and the production capabilities of those robot manufacturers (how many robots each manufacturer can produce).
To double-check our numbers we have created two complimentary and indispensable datasets. Although in some case the information received may not be perfect as to some extent it is reliant upon the manufacturers marketing claims, albeit in legal compliance documents. Nevertheless we have analyzed the sources and methods in minute detail and found comparison data from other sources in an effort to lead to clear, transparent and reproducible datasets.
In addition to the annual sales of robots reported by robot manufacturers in their legal filings we have also compiled a detailed database of robots installed. This database ranges from the 780 active robots at the Nissan plant in Sunderland, in the north east of England, to the 387 active robots at that the Porsche Macan factory in Leipzig, Germany. This total database reflects the current base of installed robots to be between 750,000 and 800,000.
Essentially we have used multiple sources and data points to compare and contrast installed robots worldwide.
See the footnote below for the definition of industrial robots.
How many robots were delivered in 2014?
For the purpose of this article let’s take a look at the numbers for 2014 as legally reported in compliance documents and compare the legally reported sales of robots with the claim of approximately 229,000 delivered robots in 2014 as reported elsewhere and referenced above.
The top 4 industrial robot manufacturers
Yaskawa bill themselves as the leading Japanese robot manufacturer who: “introduced the first commercially available robot to the industry in 1977” and had delivered “cumulative shipments <since 1977> surpassing 290,000” by the end of March 2014 and ‘more’ than 300,000 by the end of 2014.
Yaskawa generated 136 billion Japanese yen (or about 1.13 billion U.S. dollars) in net sales revenue from its robotics segment for the year ended March 2015 according to its legally filed annual report. Which represents a nominal increase of approximately 9% on the financial year commencing from 1st April 2013 through to the end of March 2014. The various statements made by the company and financial income recorded by Yaskawa would indicate that they delivered between 19,000 and 21,000 industrial robots in the year to March 2015.
The company has been very transparent on its production capacity and expects to add considerably to its production capabilities since it opened a new factory in China in 2013:
In the robotics business, the production of robots at the plant in Changzhou, China, which was launched in May 2013, will be ramped up as annual production of approximately 4,000 units and annual production of approximately 6,000 units are planned for FY2014 and FY2015, respectively.
By which time (end of 2015) Yaskawa will have a total robot production capability of 2,500 industrial robots per month, or 30,000 per year:
The breakdown of our production plan as of 2015 has changed from domestic production (Kitakyushu, Japan) of 1600 units per month and Chinese production of 900 units per month to domestic production of 2000 units per month and Chinese production of 500 units per month by shifting part of the Chinese production plan to domestic production.
Which represents a leap in production capabilities compared to the revenue recorded of approximately 21,000 robot sales for the year under review.
Before the addition of the China plant, Yaskawa had an annual production capacity of 19,200 robots in Japan (“Previously, we have produced robot bodies only in Kitakyushu Japan.”)
The company has also expressed its hopes that this extra production capacity together with production in a new plant in Japan (Nakama City, Fukuoka Prefecture) which will begin in August 2015, will help it to increase its share of the global industrial robot market from 20% to 30%:
At present, in the industrial robot global market, each of the top four companies including Yaskawa holds a share of around 20%. Although we boast of the highest cumulative shipping performance among our competitors, we have a desire to be an overriding leader by realizing a 30% share of the global market.
Based on the company records and production capabilities for 2014 we can safely estimate that they delivered 21,000 industrial robots from 1st January 2014 to 31st December 2014.
If 20% of the robot sales equals 21,000 what are we to think?
If we are to believe that Yaskawa deliver 20% of industrial robots per annum we could stop our analysis assuming that the top 4 companies have approximately 80% of the market and annual sales of circa 18,000 to 22,000 on average each, and thus the total market had global annual sales and production capability of approximately 110,000 at the end of 2014. In other words based on Yaskawa’s claim of producing 20% of the global robot sales and 3 others produce an additional 60% — this 110,000 is considerably lower than the 225,000 robots delivered as otherwise reported. However, we can’t take one companies word for it and proceed with our analysis of what other manufacturers in the sector state.
Assessing the other leading robots makers legal submissions
In it’s legally filed compliance document “ABB Annual Report 2014”, the company states:
ABB is a leading supplier of industrial robots and modular manufacturing systems, and has installed more than 250,000 robots worldwide.
Which interestingly is a similar number declared in the legal compliance document “ABB Annual Report 2013” for the financial year ended 31st December 2013: “Since 1974, ABB has delivered 250,000 robots for a wide variety of industries.” The difference between the two statements is ABB’s use of the phrase “more than” in its 2014 filing. The number of 250,000 is however 60,000 more than the: “190,000 installed worldwide,” reported on it’s legally compliant corporate website on 7th July 2011 and elsewhere.
Let’s keep in mind the ‘more’ than 250,000 of total delivered robot units since they began production of robots in 1974 up to the end of 2014
Now let’s take a look at several other factors; a) ABB’s stated reorganization in the robotics division during the 3 and half year period from mid 2011, b) the long lead times from receipt of orders to delivering the final products, c) ABB’s annual manufacturing capabilities for robots, and d) numbers from ABB’s reported revenue indicators from their annual reports and SEC filings from 2004 through 2014. In 2013 and 2014 these data points indicate ABB had annual revenue applicable to sales of a maximum of 22,000 robots each year (2013 and 2014).
As a side note — it is also worth noting that ABB indicates in its 2014 annual report that sales for the division responsible for robotics grew by 2% from 2013 to end of 2014 (it is possible robotics grew more within this division and other automation products performed lower comparatively). See for example ABB’s statement in its SEC 20F filing for the year ended 2014:
Supported by growth in the second half of the year, orders in the Discrete Automation and Motion division grew 2 percent (2 percent in local currencies), as higher orders in the Robotics business and the positive impact of acquiring Power-One.
What we can decipher from the numbers reported is that delivered robots, those actually sold and counted in revenues appear to have grown in the single digits versus 2013. This is similar to the single digit growth numbers reflected at Yaskawa of 9%.
Additionally ABB is very diligent at formally announcing robot sales orders received and providing many case studies of companies using its robots. Through these legal press releases, whilst for multiple reasons not all sales orders of robots are announced, we can further build our understanding of the activity related to orders received and clients usage of ABB’s robots – and therefore ascertain extra data when arriving at the number of total robot sales.
Building the numbers
Now we know that ABB and Yaskawa, arguably among the largest providers of industrial robots, and both of whom delivered and recorded sales revenue of 22,000 robots and 21,000 robots respectively in 2014 or 43,000 collectively, and thus (theoretically) 40% of total robots delivered, how did the other robot manufacturers perform and what are the real total annual sales of industrial robots?
Like Yaskawa, Fanuc headquartered in Japan commenced commercial production and shipment of Robots in 1977. For the fiscal year ended 2015 Fanuc recorded sales of Japanese Yen 181,988 millions or USD 1,516,567.
This represents sales of approximately 24,000 to 26,000 robots in the year reviewed, based on competitive sales analysis and recorded knowledge of individual robot costs.
Fanuc, who uses many of its own robots producing robots states, that it’s “Robot Factory has a capacity to produce 5,000 robots a month.” Which would give it the largest production capacity of all current robot manufacturers. However as it’s sales revenue for the robot division shows over the last 10 years, it has not reached this level of production capability, currently producing less than 2,000 robots per month. Which is a significant increase on the 200 to 250 per month the company was capable of producing in 1984.
To help with our analysis of global sales of industrial robots Fanuc claims it has “250,000 robots installed worldwide,” since it began deliveries in 1977. From the companies reported revenues between 2004 and 2014 we can see that 180,000 of these units were delivered over this 10 years period or an average of 18,000 per year (an average which is skewed as it reported sharp declines in robots sales between 2008 and 2011).
For our 2014 compilation, allowing for annual growth and based on the review of Fanuc’s legal annual report we will consider that they delivered 26,000 industrial robots in 2014.
At this stage we can reasonably estimate from the above three companies stated data, albeit some of it marketing material, that they have collectively delivered approximately 800,000 robots since they began deliveries more than 38 to 40 years ago. In the case of Yaskawa circa 300,000 since 1977, ABB claiming 250,000 since 1974 and Fanuc stating 250,000 since 1977. Are we to believe that this 800,000 represents 60% of all robot sales, since robots sales began? The manufactures seem to indicate this to be the case.
Now we turn our attention to Kuka robots of Germany.
Kuka is another company that indicates in its legal annual reports that it delivers 20% of the world’s industrial robots. Kuka also offers us detailed data on its current and target manufacturing capability numbers in its 2014 Annual report.
The goal is to produce more than 20,000 robots per year,” says Andreas Ostermann von Roth, Executive Vice President Operations at KUKA Robotics. And later we read that according to Sebastian Bodenmüller, head of robot production ‘the target number of robots was produced even before 2014 drew to a close.
This would hold up to other statements by Kuka in the same 2014 annual report.
Back in 2013 and during the year under review (2014), annual production capacities in Augsburg were increased from 15,000 robots previously to a current level of up to 22,000 (as at end March 2015).
In addition during 2014 Kuka’s newly opened factory in shanghai China began an annual production of 3,000 Kuka Robots.
Kuka’s order book for 2014 was only slightly ahead of 2013 (by approximately Euro €12 million) as can be understood from this statement in Kuka’s 2014 annual report:
KUKA Robotics exceeded the orders received in 2013 of € 793.5 million with a total of € 805.5 million in 2014. The orders from the automotive industry totaled € 327.9 million in 2014 (previous year: € 318.3 million). Orders received from general industry continued to remain at a high level at € 315.0 million, yet were slightly below the value for the previous year of € 330.9 million.
However Kuka Robotics recorded sales revenues of € 834.6 million (USD $ 941 million) for the year ended 2014, which would indicate delivery of approximately between 18,000 to 20,500 robot units for the year under review.
We will consider the top end and add 20,500 to our list of robot units delivered in 2014.
After the addition of the Shanghai factory and increases in Augsburg Kuka indicate that they will have an annual production capacity of 25,000 robot units.
Total robots delivered over the last 10 years
Crucially, with respect to the ten year period we are assessing, the sales reported in annual reports and associated legal compliance documents for each of these 4 companies indicate that between 2004 and 2014 they have collectively delivered approximately 640,000 robot units over the 10 years analyzed. Representing approximately 80% of total robot sales during the period.
Total robots delivered by top 4 manufacturers in 2014
Now we know that the top 4 manufacturers, who combined supply approximately 80% of the industrial robot sales, delivered robot units as follows in 2014:
Which effectively would indicate that the total number of industrial robot sales for 2014 was approximately 112,000 units – If as these manufacturers suggest they each have 20% of the market.
How many robots have these companies delivered since they began making robots?
Our analysis has covered all know manufacturers of and their claims of total robots delivered since robots entered the factory floor – as one snapshot we can see that the following manufacturers have delivered approximately 920,000 robots.
|Manufacturer||Total stated as delivered by manufacturers over approximately 40 years to the end of 2014|
Note this 920,000 represents ALL units delivered since these 4 manufacturers began delivering robots, in some cases over a 40 years period.
Robot sales not as high as thought
We analyzed the above companies together with sales and production capabilities of other robot manufacturers such as Kawasaki (claims to have delivered 100,000 units since it began production), Hitachi, Nachi, Stäubli, China’s LXD Robotics, robots’ that are ‘self-built’ by companies such as Foxconn and many others.
What we found
Based on our analysis of legal compliance documents and other sources indicated above – we consider that Yaskawa, ABB, Fanuc and Kuka supply closer to 70% of the world robot market in 2014 (not 80% as claimed) and there were approximately 128,000 industrial robots delivered in 2014.
We also discovered by compiling multiple data sets that could be replicated that there are currently 850,000 installed and operational robot units in service worldwide.
The future – How many robots can be built per year?
The total robot manufacturing capabilities for 2015 of these 4 manufacturers are:
|Manufacturer||Total manufacturing capability for 2015|
|Total delivery potential||130,000|
Despite the current manufacturing capacity for all robot manufacturers being approximately between 180,000 to 200,000 units per annum we believe that this number will increase significantly with the advent of the smaller, more lightweight robots such as YuMi from ABB, Baxter from Rethink Robotics, Inc. Universal Robots and other lightweight models from existing manufacturers, which will greatly increase the number of robots installed worldwide and lead to further job displacement.
Call for National Statistic Offices to assess robot impacts
To overcome the hype cycle of claims and counter claims we need a truly objective database of robots installed and operational. This is something we believe that national governments should be doing as a matter of urgency through their national statistics offices to closely monitor the impact of robots on total factor productivity, employment and wages.
This is an abridged discussion of a far more detailed report produced by Robotenomics for our clients.
This specific analysis excludes other robots such as automated guided vehicles (AGV’s) as seen for example in Amazon, Inc. dispatch centers).
 Thomas Piketty, Capital in the Twenty-First Century (2014, page 437)
 Thomas Piketty, Capital in the Twenty-First Century (2014, page 10)
 “Industrial robot sales increased from about 179,000 in 2013 to around 225,000 in 2014, mainly due to decreased demand in the motor vehicle manufacturing industry.” (http://www.statista.com/statistics/264084/worldwide-sales-of-industrial-robots/) and “Sales go through the roof” – “Based on the preliminary results of the global statistics on industrial robots, the IFR estimates that about 225,000 units were sold in 2014, 27% more than in 2013.” (IFR International Federation of Robotics – http://www.ifr.org/news/ifr-press-release/global-survey-703/ both links accessed on 5th October 2015)
 G. Graetz and G. Michaels , Robots at Work. Centre for Economic Performance
London School of Economics and Political Science (Last accessed 15th October 2014 http://cep.lse.ac.uk/pubs/download/dp1335.pdf)
 For the purpose of defining a robot we have used the International Organization for Standardization as defined by ISO 8373 which refers to a manipulating industrial robot as: “An automatically controlled, reprogrammable, multipurpose manipulator programmable in three or more axes, which may be either fixed in place or mobile for use in industrial automation applications.” And further defined by the International Federation of Robotics as: “An automatically controlled, reprogrammable, multipurpose manipulator programmable in three or more axes, which may be either fixed in place or mobile for use in industrial automation applications. Reprogrammable: whose programmed motions or auxiliary functions may be changed without physical alterations.”
 Yaskawa Report 2014, page 15 (Last accessed 6th October 2014 at http://www.yaskawa.co.jp/wp-content/uploads/2014/12/ar2014e1.pdf
 Yaskawa Report 2015 (Last accessed 5th October at http://www.yaskawa.co.jp/en/wp-content/uploads/2015/01/ar2015_E.pdf)
 Yaskawa Report 2014 (Last accessed 6th October 2014 at http://www.yaskawa.co.jp/wp-content/uploads/2014/12/ar2014e1.pdf
 ABB Annual Report 2014 | Customer segments (page 19) – Last accessed online 5th October 2015 at http://new.abb.com/docs/default-source/investor-center-docs/annual-report/abb-group-annual-report-2014-english.pdf
 What ABB does | ABB Annual Report 2013 (Page 12) – Last accessed online 5th October 2015 at http://www02.abb.com/global/seitp/seitp255.nsf/0/74b9eafca5502c14c1257c850037b8f8/$file/ABB+Group+Annual+Report+2013_English.pdf
 “ABB has installed more than 190,000 robots worldwide.” (Archived 3rd July http://web.archive.org/web/20110707074107/http://www.abb.com/product/us/9AAC910011.aspx – on 7th July 2011 and accessed 5th October 2015).
 ABB -SEC Filings 20F report 2014 – http://new.abb.com/docs/default-source/investor-center-docs/sec-filings/abb-ltd-2014-form-20f.pdf last accessed 6th October).
 Fanuc Annual Report to 31st March 2015, page 29 (Last accessed 6th October 2015 – http://www.fanuc.co.jp/en/ir/annualreport/pdf/annualreport2015_e.pdf)
 Fanuc corporate website (Last accessed 6th October 2015 http://www.fanuc.co.jp/en/profile/production/factory1.html)
 The International Robot Industry Report. By John Mortimer, Brian Rook
 Fanuc EU corporate website, About Us, History (Last accessed 6th October 2015 http://www.fanuc.eu/uk/en/who-we-are/fanuc-history)
 See for example Fanuc corporation annual report for 2013 (Last accessed 6th October 2015 http://www.fanuc.co.jp/en/ir/annualreport/pdf/annualreport2013_e.pdf)
 Note also that most manufacturers indicate the current life span of an industrial robot is 10 to 12 years.
 Kuka Annual Report 2014, Page 15 (last accessed 6th October 2015 – http://www.kuka-ag.de/res/AG/financial_reports/2015/kuka_gb14_e_s.pdf )
 Ibid. Page 16
 Ibid. Page 23
 Ibid. Page 25
How Artificial Intelligence Will Revolutionize Our Lives
On one hand, it may help cure cancer and let robots rather than humans fight wars; on the other, doctors and lawyers may be out of a job. (National Geographic)
Interview with LinkedIn founder touches on A.I. and basic income
“We cannot ignore this problem. Right now, everybody’s punting. We know the share of income that goes to wages is a declining portion, compared with capital expenditures. What does that mean for jobs? Entrepreneurship is part of the answer. Mass-scale entrepreneurship. Before you even get to A.I.” (The New Yorker)
Are We Approaching an Economic Singularity?
Information Technology and the Future of Economic Growth — The idea here is that rapid growth in computation and artificial intelligence will cross some boundary or Singularity, after which economic growth will accelerate sharply as an ever-increasing pace of improvements cascade through the economy. (William D. Nordhaus NBER Working Paper)
The Future of Work: The Three Dimensions of Artificial Intelligence
What worries you most — and/or excites you most — about the future of work and workers? Put another way: What will be the most consequential changes in the world of work and workers, and what anxieties and possibilities will they produce?
“In periods of technology diffusion including the current period, the future of work and workers depends as much on how we deal with the technology as on the technology itself. It is time we corrected AI’s third dimension so we can return to the job of building the future of work.” (Pacific Standard)
Rodney Brooks warns that technologists must consider how advances in robotics and AI will eradicate jobs.
Brooks admitted he was sometimes guilty of focusing on technological innovation rather than its social implications himself. But he added that it was increasingly clear that this needs to be part of the debate. “Technological innovations can have severe impacts on society,” he said. (MIT Technology Review)
It is not our task to predict the future, but to prepare ourselves for it.
Industrial robots were first introduced to manufacturing facilities in the 1960’s with an installation of the UNIMATE robot at General Motors in New Jersey during 1961. With the success of the Unimate robots in the New Jersey factory, in 1969 General Motors installed 26 Unimate robots to assemble the Chevrolet Vega automobile bodies in Lordstown, Ohio.
At the same time (1969), Japanese auto makers were making advances in manufacturing: cutting costs, reducing variation, and improving efficiency. One of the major factors contributingto this transformation was the incorporation of robots in the manufacturing process. Japan imported its first industrial robot in 1967, a Versatran from AMF. In 1971 the Japanese Industrial Robot Association (JIRA) was formed, providing encouragement from the government to incorporate robotics. This move helped to move the Japanese to the forefront in total number of robots used in the world. In 1972 Kawasaki installed a robot assembly line, composed of Unimation robots at their plant in Nissan, Japan. After purchasing the Unimate design from Unimation, Kawasaki improved the robot to create an arcwelding robot in 1974, used to fabricate their motorcycle frames. Also in 1974, Hitachi developed touch and forcesensing capabilities in their HiTHand robot, which enabled the robot to guide pins into holes at a rate of one second per pin.
Sales started to take off quite quickly in 1973 as more robotic manufacturers demonstrated the precision and reliability of automated machines.
Many have complained the installation of robots within auto manufacturers is compelled by what is often described as the profit motive and job reduction; however, it is more reasonable to consider that robots have helped auto manufacturers improve productivity, increase quality and not only remain in business, whilst employing several million people worldwide, but also continue to increase the number of people employed.
Data means little without qualification
As we have seen, the auto industry was one of the first early adopters of industrial robots, and has remained the leading user. According to the International Federation of Robotics the average robot density per 10,000 employees, within automotive manufacturers, is approaching 1,000 (or nearly 1,000 robots for every 10,000 people), against an average of 76 robots per 10,000 employees in other manufacturing sectors.
However, these figures may not show the whole picture. Take for example at the BMW owned MINI plant in Oxford United Kingdom, where there are approximately 4,000 people employed, using more than 1,000 robots, or 1 robot for every 4 people. Similarly the Nissan plant in Sunderland, in the north east of England, produces approximately 500,000 vehicles per year; employs 6,000 people and has 780 active robots. Indicating robotics are far more pervasive within factories than population of numbers per employee show.
At the end of 2012 the International Federation of Robotics (IFR) estimated there have been around 2.5 million industrial robots sold since the late 1960’s and that in the region of 1.235 million to 1.5 million of these industrial robots are still in service worldwide. The estimate of robots in service is based on the average service life of an industrial robot of 12 to 15 years.
Globally, the International Federation of Robotics (IFR) indicates approximately 225,000 robot units were sold in 2014, 27% more than in 2013 and by “far the highest level ever recorded for one year.” In 2013 the total ‘recorded’ sales was 178,132 industrial robot units.
On the other hand there are over 120 million people employed directly in manufacturing worldwide (12 million in the United States alone), indicating that robots in service worldwide are still approximately 1% to 1.5% of the global manufacturing ‘workforce.’
On the surface it would seem we are still a long way from ‘factories full of armies of highly intelligent robots.’ But don’t bet against it being long before the second wave of Baxter type robots completely changes this ‘dynamic.’
Cusp of an explosion in robotics?
Robotics is now spreading to a wide range of other sectors such as elder care, crop spraying and warehouse management. Some estimate that by 2025 robots will have entered every aspect of human life and will be commonplace; performing functions as diverse as nursing, complex surgery, policing and security, through to construction, retail and hotel service roles.
Some may claim that the current high level of research and investments in robotics, to do the work of humans, is investing money away from where the important problems are, however investments in robotics is leading to productivity growth and productivity growth ‘theoretically’ directly impacts GDP growth.
A National Academy of Sciences 1998 paper indicates (pages 35)
Historically, technological change and productivity growth have been associated with expanding rather than contracting total employment and rising earnings.
Technological change will make its maximum contribution to higher living standards, wages, and employment levels if appropriate public and private policies are adopted to support the adjustment to new technologies.
This begs the question – Could the jobs of the near future be in the robotics sector?
Remi ElOuazzane, Vice President of Texas Instruments believes it is certainly an industry with significant growth potential, as he said:
We have a firm belief that the robotics market is on the cusp of exploding.
Likewise Professor Alan Winfield in his essay contained in the e-book released by Nesta, Our Work Here is Done, believes robotics to be on the verge “of a kind of Cambrian Explosion.”
Using the same expression Gill Pratt, who recently stepped down as Program Manager of the Defense Advanced Research Projects Agency (DARPA) to take up another high profile role in the Robotics private sector, asks in a paper titled: Is a Cambrian Explosion Coming for Robotics? Published in the highly respected journal from the American Economic Association, the Journal of Economic Perspectives. Writes:
Robots are already making large strides in their abilities, <and> as the generalizable knowledge representation problem is addressed <lacking in current robotics>, the growth of robot capabilities will begin in earnest, and it will likely be explosive.
However Gill does caution:
The effects on economic output and human workers are certain to be profound.
 Source: Robotics and Automation Handbook 2005, edited by Thomas R. Kurfess
 See as an example – History of Industrial Robots, International Federation of Robotics 2012 (http://www.ifr.org/uploads/media/History_of_Industrial_Robots_online_brochure_by_IFR_2012.pdf)
 Industrial robots break worldwide sales records (http://www.worldrobotics.org/index.php?id=home&news_id=281)
 Nesta, Our Work Here is Done (http://www.nesta.org.uk/publications/our-work-here-done-visions-robot-economy)
 Winfield, Alan. Nesta e-book, Our Work Here is Done http://www.nesta.org.uk/publications/our-work-here-done-visions-robot-economy)
 Pratt, Gill A. Is a Cambrian Explosion coming for Robotics? (https://www.aeaweb.org/articles.php?doi=10.1257/jep.29.3.51)